’ s repository of research publications and other research outputs Implementation rules to bridge the theory / practice
نویسنده
چکیده
Copyright and Moral Rights for the articles on this site are retained by the individual authors and/or other copyright owners. For more information on Open Research Online's data policy on reuse of materials please consult the policies page. Abstract Despite an extensive market segmentation literature, applied academic studies which bridge segmentation theory and practice remain a priority for researchers. The need for studies which examine the segmentation implementation barriers faced by organisations is particularly acute. We explore segmentation implementation through the eyes of a European utilities business, by following its progress through a major segmentation project. The study reveals the character and impact of implementation barriers occurring at different stages in the segmentation process. By classifying the barriers, we develop implementation 'rules' for practitioners which are designed to minimise their occurrence and impact. We further contribute to the literature by developing a deeper understanding of the mechanisms through which these implementation rules can be applied.
منابع مشابه
The Open University ’ s repository of research publications and other research outputs Implementation rules to bridge the theory / practice divide in market segmentation
Copyright and Moral Rights for the articles on this site are retained by the individual authors and/or other copyright owners. For more information on Open Research Online's data policy on reuse of materials please consult the policies page. Abstract Despite an extensive market segmentation literature, applied academic studies which bridge segmentation theory and practice remain a priority for ...
متن کاملUniversity ’ s repository of research publications and other research outputs Implementation rules to bridge the theory / practice divide in market segmentation
Copyright and Moral Rights for the articles on this site are retained by the individual authors and/or other copyright owners. For more information on Open Research Online's data policy on reuse of materials please consult the policies page. Abstract Despite an extensive market segmentation literature, applied academic studies which bridge segmentation theory and practice remain a priority for ...
متن کاملThe Open University ’ s repository of research publications and other research outputs Disruptive dragons : can China change the rules of glob - alisation ’ s game ?
متن کامل
The Open University ’ s repository of research publications and other research outputs Disruptive dragons : can China change the rules
متن کامل
The Open University ’ s repository of research publications and other research outputs “ He was the father of us all . ” Ernie Guillemin and the teaching of modern network theory
The Open University's repository of research publications and other research outputs " He was the father of us all. " Ernie Guillemin and the teaching of modern network theory Conference Item How to cite: Bissell, Christopher C. (2008). " He was the father of us all. " Ernie Guillemin and the teaching of modern network theory.
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2016